Building Customer Loyalty by Selling on Jet.comlistonjetadmin
Jet.com is adding a huge benefit to sellers on their platform by creating a model that will inherently build customer loyalty. Lucky you, anybody selling on Jet.com! A huge part of their business model is to create a platform that allows the shoppers to save by driving them to the sellers that are closest to them, and can save them big money on shipping costs. The other way they are doing their best to provide savings is by finding buyers that have multiple items in the shopper’s cart, and are willing to provide extra discounts for bundling purchases. This also is done by being able to save on shipping with multiple items in a package.
By providing these huge savings they will drive customer loyalty to the stores selling on Jet.com. Who wouldn’t go back to a seller that saved them 10-15% over anywhere else that they could get the product online? Also, if you are a seller that lists repeat goods that your buyers will always need when they run out, chances are they will continually be buying from you. If you were chosen as the supplier for this buyer because of your relative proximity to them, then as long as you keep selling on Jet.com you will continue to be the seller that comes up as their cheapest option!
If Jet’s model works as they plan, then you as seller’s will reap the benefits as your buyers will be thrilled of the savings that they receive. A personal tip to leave you with, think of items that you can sell that are repeat goods, so that you are capitalizing on the sales of those that are close to you and shop on Jet. The other option is try to sell complimentary goods, so that you are the most likely seller to be paired with buyers making a purchase of two goods that may go hand and hand, such as a baseball and glove. Capitalize on the business model of Jet while making big bucks and creating loyal customers!