Upselling Your Customers by Selling on Jet.com

Upselling Your Customers by Selling on Jet.com

Many sellers are looking for ways to capitalize by selling on Jet.com versus other ecommerce marketplaces. The best way to figure out how to do this with any marketplace is to look at their business model. Use the business model of marketplaces to identify what their advantages are that you can tap into as a seller. Jet is using logistics to find the lowest prices for shoppers on their platform. They quickly calculate the cheapest prices by finding a supplier that is closer to the buyer than anyone else and is willing to sell for the best price.

Their other tactic is to find a supplier that has multiple items in a shopper’s cart who is willing to discount their items because of the money saved in their shipping costs, and also the fact they are making multiple sales all at once. So how can you as a seller take advantage of their business model? Sell as many complimentary goods as possible! Look at the products you carry and then try to think of complimentary goods that go alongside them. If you sell a baseball, but not bats, maybe look into baseball bats, and start selling on Jet.com with any profitable complimentary goods you can think of. One more quick way to capitalize on the business model while selling on Jet.com is to take advantage of the way their software calculates to find best prices using proximity to the buyer. If you sell repeat goods such as cosmetics, or any other good that shoppers will buy again once it has run out, then you will continue to be the seller that they are paired with when shopping on Jet. Good luck, and sell more complimentary and repeat goods!

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