Jet.com Continuously Shows Expansion in 2016Diarra
Although Jet.com is relatively new and is still being introduced to sellers and users on different marketplaces, it continuously shows expansion. According to Scott Hilton, the CRO of Jet.com, it is forecasted to grow its sales by May 2016, amounting to a total of $1 billion! Since July 2015, Jet.com has experienced tremendous growth with a current total of approximately 1,600 sellers and approximately 3.6 million users!
Unlike Amazon, Jet.com does not sell its own products on the website, but rather focuses on the product offering of its sellers. Jet.com currently offers roughly 10 million products for customers to choose from. Its most popular product category thus far, considering sales, is its electronics category with 20 to 25 percent of its products sold being from this specific category. The home, garden, and furniture category and the grocery and household category follow closely behind with home, garden, and furniture being approximately 16 percent and grocery and household being approximately 12 percent. One possible explanation for the popularity of the home, garden, and furniture category could be due to Jet.com’s aquirement of Hayneedle, which I discussed in a previous article a few weeks ago.
In addition, Jet.com has formed plans to broaden its customer reach by investing in heavy advertising (e.g. broadcast and outdoor) this year in promotions such as TV commercials and bus banners.
For more information about Jet.com’s growth, please view this article on Internet Retailer.
Happy listing List on Jetters!