What Differentiates Jet.com from Amazon?

What Differentiates Jet.com from Amazon?

Some people classify Jet.com and Amazon as competitors…others identify them as allies. Regardless of these opinions, there are a few key differences between these marketplaces. Amazon is known for its superb shipping and delivery processes; therefore, Jet.com has had to find ways to distinguish itself from Amazon rather than replicate Amazon’s product offerings. Considering Jet.com just launched in 2014, the public is wondering how such a new company is projected to accumulate $1 billion in sales by May 2016. In this article, I will explain how Jet.com is on the path to achieving this!

For starters, Jet.com only sells the inventory of third-party vendors, unlike Amazon which sells its own products—competing with its merchants. Jet.com receives somewhere between 8 and 15 percent of each sale by all merchants. The percentage is highly determined by the specific product category.

Second, the Jet.com “Smart Cart” appears to be a huge hit! As I mentioned in an article two weeks ago, customers have the opportunity to receive more deals as they add more items to one individual order. This provides Jet.com with a significant advantage over competitors like Amazon, eBay, and Wal-Mart because customers have an incentive to purchase more in order to receive free shipping (free shipping with purchases of $35 or more) rather than merely pay the shipping fee. Furthermore, sellers also have an incentive to promote orders in bulk because the “Smart Cart” shows customers the closest merchants to their home, which increases the awareness of these sellers in the Jet marketplace. It’s a win-win for everyone!

For more information regarding Jet.com’s capabilities, click here.

Happy listing List on Jetters!

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