How the New Guy on the Block (Jet.com) Plans to Take on Amazon?Hayley Smith
Jet.com has cheaper overlapping products compared to Amazon 73% of the time, according to Matt Granite from WKYC Minneapolis. Jet.com doesn’t have anywhere near the same size catalog as Amazon, but for the most part the prices are cheaper and it also uses a “price drop as you shop” feature. If a product similar in feature or industry advertises on the page, the price will drop in because of the convenience of the product being in the same place and/or because the more you buy the lower the marginal costs for each unit.
Jet.com also allows new users to add 15% on top of all sale items for the first day. The store will permit two-day shipping on all orders over $35, with no annual subscription fee. Without Amazon Prime the minimum order total to qualify for two-day shipping is required to be at least $49.
Both Wal-Mart and Amazon are becoming more customer centric companies. In order to do so Wal-Mart continues to revamp their entire ecommerce department, as they will have to be dynamic to compete against Amazon. Amazon is looking to target food stamp recipients under a pilot program set to begin this summer. Jet.com is answering back with its Jet Fresh feature, which delivers fresh food without a membership fee. Jet.com is also soon to launch a team to attend to all customer issues, returns, and fraud prevention. This will become necessary to keep up with the growth as they are seeing around 400,000 new customers each month.