Monthly Archives - March 2017

SEO: Keyword Analysis

Beginning Keyword Research Keyword research tools are created by the set of words that are entered to request data from the tool. When thinking of a good list to start, one may start with your own site’s navigation. Hopefully it contains page options that mirror what people are looking for. Then add synonyms, types, and styles of each item. Even long keywords will be useful, as collecting keyword data can go very well once you start and the results are [...]

Blog Series: Keyword Research Concepts

Researching keywords lays all your groundwork for creating content in search marketing. This post will be some of the reasons why this is critical to business and where to obtain it. Keyword research is an underutilized source of free consumer research. People tell Google what they want every single day. E-Commerce companies should use this information to their advantage. Keyword Research can identify: • New products to innovate • New product to offer • Customer support topics • Ideas for buyer guides • New ways to create content to [...]

Jet.com Will Begin to Reap the Benefits of New Owner Wal-Mart

Watch out! Jet.com’s customer base, mainly made up of brand-conscious millennial shoppers, and they will now reap the benefits of their new owner Wal-Mart, with in-house brands. This will include Value, Equate, and Sam’s Choice now that the fulfillment center have all been linked up. This is just the beginning of the $3.3 billion acquisition of Jet.com, to challenge the e-commerce leader, Amazon. Wal-Mart and Jet.com will continue to run completely separate sites with two different target markets. [...]

Blog Series: SEO Part 3

Many companies put off SEO simple because they don’t know where to start. Yet the planning stage is just as hard as understanding the concept itself. In the planning stage, one must figure out whom to trust your information with, and how to staff/manage it. Businesses must take a step back, set goals, and determine how to accomplish them. This is a must step. Use the SMART acronym: Specific, Measurable, Assignable, Realistic, and Time-Based. When you know what your goals [...]