How to Optimize On Page ElementsHayley Smith
Keyword research will mean nothing to your site’s search engine rankings unless you go back behind it, research, and then optimize it.
Aligning words used in the textual elements of the page with the words and context that people use when they search is the entire point of using your content to improve rankings. You want to provide consumers with information that people are actually searching for.
Consumers should be using words from your research; most likely none of it will come from your marketing campaign. The title tag should be the most important element on the entire page. Not enough to optimize all elements but the most influential.
On Page Elements
• Title Tags
• Meta Descriptions
• Meta Keywords
• Keyword URLs
• Heading Tags
• Body Content
• Alternative Attributes to Image Tags
Below I will explain each.
Title tags continue to be the most important factor. Tags should be about 70 characters and always started with the most important keyword. Google’s search results show a drastic drop in traffic after 70. This is always the first thing seen when anyone comes across your page in the search results.
Meta descriptions have no impact on rankings, but are still important, as they are right under the title tags in the search. They are usually a description, which are about 160 characters. Sole reason is to persuade users to enter your site rather another one.
DO NOT USE. It will be a waste of time. The last U.S. search engine to use meta keywords in their ranking algorithm stopped in 2009… If anything it can give your direct competitors ways to see what keywords you are ranking.
I will continue with Keyword URLs next week. Stay tuned to learn about SEO!
To Be Continued…