SEO: Keyword AnalysisHayley Smith
Beginning Keyword Research
Keyword research tools are created by the set of words that are entered to request data from the tool. When thinking of a good list to start, one may start with your own site’s navigation. Hopefully it contains page options that mirror what people are looking for. Then add synonyms, types, and styles of each item. Even long keywords will be useful, as collecting keyword data can go very well once you start and the results are well worth it.
The Collection and Organization of Keyword Data
This process is simple, all one would need to do is copy a set of keywords and paste them into the keyword tool. Once processed, export the data result into a spreadsheet. Delete duplicates, and sort the keyword data by the number of searches. This allows you to see the top entries, remove any rows you deem irrelevant. Also filter out other keywords that do not pertain to your product. IF some of the keywords are driving larger numbers of searches relevant to your product offering, but weren’t included in your set, then consider running those through the keyword tool too.
Analyzing Keyword Data
You will be able to see trends in searches almost instantly, but unless you know how to quantify and compare them, you will not be able to know their full potential.
Worthwhile analysis results rely heavily on multiple factors:
•Rigorous lists of keywords ensure relevance and valid data is collected
•Patience as working through the keyword tool can be tedious
•Removing redundant keywords
•In-depth labeling of different keywords
Not putting in the necessary effort on any of these steps could damage your content planning and optimization, which ultimately affects your natural performance.