SEO PT. 7: Keyword MappingHayley Smith
When growing your site to appeal to search engines, you need some sort of plan on how to take on the challenge. Keyword mapping is a tool in which you figure out which of the thousands of keywords will be identified and assigned to each page.
You website is your army and each page is a different squadron. You don’t want every squad to be attacking the same targets so each squad needs to be attacking different targets. Each page needs to have its on unique keyword target so every target is covered and no page is fighting with another for rankings.
The assigned keywords for each page should be based on the keyword research. Each page you should choose the most highly searched and relevant keyword for the “Primary Keyword”.
When you complete the keyword map, you will be able to prioritize the content optimization (searches per month, visits, Google rankings, etc). You should not only prioritize search data, but layer knowledge in any area of business that have high priority and high profit.
There are search platforms to do a lot of these calculations for you. However anyone in e-commerce should know how to pull the data needed for your platform. Not everyone can afford search platforms, keyword mapping, is a good manual method of content optimization.