Monthly Archives - May 2017

SEO PT. 11 SEO Risk

Like the rest of life, every decision we make has risk involved. The three biggest decisions in SEO that involve risk are changes to the content, changes in any links, and changes in technology. Reducing your risk is important to securing your natural performance rankings even when routine changes modify your webpage. Changing Content Something as simple as changing certain words on a webpage can have a significant positive or negative impact on your natural search performance. To reduce the [...]

SEO PT. 10 Changes in Web Design

Any changes to page content, URL, and linking will always end up impacting your natural search performance. Search engine bots are constantly crawling sites to establish authority and relevance of each page. Any changes in it can impact how these bots interpret a website. When changing your website design, you are taking a risk, knowing these risks will help you minimize your mistakes and continue improving performance. Your webpage is essentially a map for the user. Each page is a [...]