E-commerce: Changing The World of RetailHayley Smith
The living room couch is easily replacing the local shopping center, and e-commerce is on the rise. Online shoppers are taking full advantage of being able to buy almost anything online just by the click of a button. As technology progresses, industries are constantly changing and consumers are pursuing the easiest and fastest approach to spend their money.
The convenience of having a virtual cart that you don’t have to physically push around a store, and can leave unattended for hours at a time cannot be matched. The typical shopping mall closes around 9:00 pm, unfortunately leaving all of the impulsive 2:00 am shoppers just simply out of luck until the morning. Online sites being 24/7 creates a larger window for the buyers to purchase and eliminates the pressure of having to make an immediate decision.
Back in March, the women’s apparel chain Bebe reported that it would be closing its stores and focusing on becoming an online-only brand. After Cyber Monday 2016 surpassed the sales of Black Friday and became the biggest day for e-commerce in the Nation’s history, companies agreed that in 2017 drastic changes would be made in order to save their businesses. Bebe just happens to be the most recent retailer aiming to keep up with shifting consumer tastes, but the company certainly is not alone.
Online shopping has become more social and with the help of media platforms such as Twitter, Facebook, and Pinterest, the intended audience for the product is easily accessible. No new shopping mall has been built since 2006, but online businesses are sprouting at an impressive rate. The future of retail seems to be moving towards reaching into your pocket and grabbing your phone, with no driving or waiting necessary.