Walmart’s Highest Trades in YearsHayley Smith
This has been a big week for Walmart. The company’s shares are trading at amounts higher than they’ve seen since early 2015 – and just in the past few days, shares are over 4% higher. This impressive and promising improvement is a result of their announcement regarding their push for grocery ordering and pickup.
Since the August 2016 acquisition, Walmart and Jet have both made steady improvements. Both companies help expand the other’s horizons, and reach areas that neither would have been able to reach before. Jet’s “Silicon Valleyesque” talent, according to blogger Josh Brown, has given Walmart the unique edge they need to take on their competition. While Walmart is a powerhouse retailer, the company needs to become dominant in ecommerce to rise above their main competitor, Amazon.
In some of my previous blogs, I have discussed the campaigns and fresh efforts that Jet has been working on to compete with industry giant Amazon. A lot of these campaigns were executed this summer, and most of them involved ‘online to offline’ themes.
Earlier this week, Walmart announced that they are planning to further expand their ‘online to offline’ efforts. By 2019, shoppers will be able to pick up groceries that they ordered online at 1,000 more Walmart stores. This will make it much easier for customers to get groceries. Online ordering at affordable prices and an easy pickup or delivery process is the next step in the future of how we get our food.
The food and grocery industries are two of the largest on the market. The fact that nobody has perfected the online ordering and delivery process means that the top spot is wide open. So what does this mean? Walmart, now with the power of Jet, has an opportunity to take over the online industry and become a real competitor to Amazon.