Benefits of Selling on Jet.comHayley Smith
In an industry dominated by powerhouses like Amazon and Ebay, Jet.com is rising as the new kid on the block. Jet.com was acquired by Walmart in August of 2016 as a result of a $3.3 billion deal, which has proven to be beneficial for both parties so far. After the merger, both companies kept their separate marketplaces serving their separate target markets.
Jet.com offers great benefits for all kinds of sellers, especially new sellers working to establish their products in an online marketplace. Arguably the most appealing benefit of Jet.com is no start-up, annual, or monthly fees. This creates a low risk environment, which is particularly attractive for new sellers. With no fees charged to its sellers, Jet.com makes money off of commission, which isn’t charged until the sellers have started making sales.
Another benefit to selling to Jet.com appeals to the more seasoned sellers as well. Jet.com has significantly less sellers than platforms like Amazon, which means Jet.com has a much lower level of competition. However, that will change. When comparing the two platforms’ first years, Jet.com grew nearly 280 times faster than Amazon. The interesting part is that Amazon was started in 1994, when the idea of an online marketplace was brand new. Jet.com, founded in 2014, was created in the middle of the current ecommerce boom.
Jet.com is attracting customers by offering all kinds of certain unique deals, like free shipping on household items ($35 order minimum). The platform also allows consumers to unlock discounts by doing things like waiving free returns and paying with debit cards. This unique system of acquiring deals has proven to be engaging and attractive to customers, as they keep coming back.
No fees, low competition level among sellers, expansion size, and a unique shopping experience for consumers results in an excellent opportunity for Jet.com to grow and become and online marketplace powerhouse. The potential is there for Jet.com, and the number of sellers and consumers using the platform is increasing daily.