Author - Hayley Smith

Bonobos to Sell on Jet.com

On Friday morning, Amazon announced that it purchased Whole Foods for $13.4 billion with every intention to transfigure the future of the entire food industry. The very same day, Wal-Mart went public with its $310 million dollar deal to acquire Bonobos, a men’s fashion company headquartered in New York City. There has been an ongoing war between Amazon and Wal-Mart, so naturally, anything successful one company does is regarded as a challenge to the other. Wal-Mart is the world’s [...]

E-commerce: Changing The World of Retail

The living room couch is easily replacing the local shopping center, and e-commerce is on the rise. Online shoppers are taking full advantage of being able to buy almost anything online just by the click of a button. As technology progresses, industries are constantly changing and consumers are pursuing the easiest and fastest approach to spend their money. The convenience of having a virtual cart that you don’t have to physically push around a store, and can leave unattended for [...]

SEO PT. 11 SEO Risk

Like the rest of life, every decision we make has risk involved. The three biggest decisions in SEO that involve risk are changes to the content, changes in any links, and changes in technology. Reducing your risk is important to securing your natural performance rankings even when routine changes modify your webpage. Changing Content Something as simple as changing certain words on a webpage can have a significant positive or negative impact on your natural search performance. To reduce the [...]

SEO PT. 10 Changes in Web Design

Any changes to page content, URL, and linking will always end up impacting your natural search performance. Search engine bots are constantly crawling sites to establish authority and relevance of each page. Any changes in it can impact how these bots interpret a website. When changing your website design, you are taking a risk, knowing these risks will help you minimize your mistakes and continue improving performance. Your webpage is essentially a map for the user. Each page is a [...]

SEO PT. 9: Crawlers

Web pages must be crawled by search engine bots in order to drive traffic, natural search rankings, and sales. The best search engine bots are able to interpret the web page as most users see it from the front end, take a snapshot of the page in different conditions, and compare the conditions to find meaning. That is only the best of the best, which in turn forces you to rely on if the advanced search engine bot makes [...]

Keyword Research (Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

SEO PT. 8 Web Page Design and Linking

The way you set up your website is important to your rankings, traffic, and revenue from natural searches. This includes anything from how you group your products, which group or categories are prioritized and how they are named. Also how your pages are linked and how well the products, you sell, will be ranked. A page is necessary in order to product rankings for the search phrases your customers use. You want categories that are going to display [...]

SEO PT. 7: Keyword Mapping

When growing your site to appeal to search engines, you need some sort of plan on how to take on the challenge. Keyword mapping is a tool in which you figure out which of the thousands of keywords will be identified and assigned to each page. You website is your army and each page is a different squadron. You don’t want every squad to be attacking the same targets so each squad needs to be attacking different targets. [...]

SEO PT. 6 (To Be Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

How to Optimize On Page Elements

Keyword research will mean nothing to your site’s search engine rankings unless you go back behind it, research, and then optimize it. Aligning words used in the textual elements of the page with the words and context that people use when they search is the entire point of using your content to improve rankings. You want to provide consumers with information that people are actually searching for. Consumers should be using words from your research; most likely none of it [...]