Author - Alex Newman

SEO PT. 9: Crawlers

Web pages must be crawled by search engine bots in order to drive traffic, natural search rankings, and sales. The best search engine bots are able to interpret the web page as most users see it from the front end, take a snapshot of the page in different conditions, and compare the conditions to find meaning. That is only the best of the best, which in turn forces you to rely on if the advanced search engine bot makes [...]

Keyword Research (Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

SEO PT. 8 Web Page Design and Linking

The way you set up your website is important to your rankings, traffic, and revenue from natural searches. This includes anything from how you group your products, which group or categories are prioritized and how they are named. Also how your pages are linked and how well the products, you sell, will be ranked. A page is necessary in order to product rankings for the search phrases your customers use. You want categories that are going to display [...]

SEO PT. 7: Keyword Mapping

When growing your site to appeal to search engines, you need some sort of plan on how to take on the challenge. Keyword mapping is a tool in which you figure out which of the thousands of keywords will be identified and assigned to each page. You website is your army and each page is a different squadron. You don’t want every squad to be attacking the same targets so each squad needs to be attacking different targets. [...]

SEO PT. 6 (To Be Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

How to Optimize On Page Elements

Keyword research will mean nothing to your site’s search engine rankings unless you go back behind it, research, and then optimize it. Aligning words used in the textual elements of the page with the words and context that people use when they search is the entire point of using your content to improve rankings. You want to provide consumers with information that people are actually searching for. Consumers should be using words from your research; most likely none of it [...]

SEO: Keyword Analysis

Beginning Keyword Research Keyword research tools are created by the set of words that are entered to request data from the tool. When thinking of a good list to start, one may start with your own site’s navigation. Hopefully it contains page options that mirror what people are looking for. Then add synonyms, types, and styles of each item. Even long keywords will be useful, as collecting keyword data can go very well once you start and the results are [...]

Blog Series: Keyword Research Concepts

Researching keywords lays all your groundwork for creating content in search marketing. This post will be some of the reasons why this is critical to business and where to obtain it. Keyword research is an underutilized source of free consumer research. People tell Google what they want every single day. E-Commerce companies should use this information to their advantage. Keyword Research can identify: • New products to innovate • New product to offer • Customer support topics • Ideas for buyer guides • New ways to create content to [...]

Jet.com Will Begin to Reap the Benefits of New Owner Wal-Mart

Watch out! Jet.com’s customer base, mainly made up of brand-conscious millennial shoppers, and they will now reap the benefits of their new owner Wal-Mart, with in-house brands. This will include Value, Equate, and Sam’s Choice now that the fulfillment center have all been linked up. This is just the beginning of the $3.3 billion acquisition of Jet.com, to challenge the e-commerce leader, Amazon. Wal-Mart and Jet.com will continue to run completely separate sites with two different target markets. [...]

Blog Series: SEO Part 3

Many companies put off SEO simple because they don’t know where to start. Yet the planning stage is just as hard as understanding the concept itself. In the planning stage, one must figure out whom to trust your information with, and how to staff/manage it. Businesses must take a step back, set goals, and determine how to accomplish them. This is a must step. Use the SMART acronym: Specific, Measurable, Assignable, Realistic, and Time-Based. When you know what your goals [...]