Author - Hayley Smith

Walmart’s Highest Trades in Years

This has been a big week for Walmart. The company's shares are trading at amounts higher than they’ve seen since early 2015 - and just in the past few days, shares are over 4% higher. This impressive and promising improvement is a result of their announcement regarding their push for grocery ordering and pickup. Since the August 2016 acquisition, Walmart and Jet have both made steady improvements. Both companies help expand the other's horizons, and reach areas that neither [...]

Jet’s Unique Foundation

This summer, Jet and Walmart sent out multiple successful campaigns. These campaigns were specifically directed towards enhancing the 'online to offline' idea, where ecommerce meets storefronts. The campaigns involved products like groceries, fashion merchandise, and home décor. Through their efforts, Jet has made it clear that they are pushing to get ahead of competitor Amazon by becoming more popular and accessible in metropolitan areas. Like any house, a company cannot grow nearly as much without a strong foundation. [...]

Jet’s Partnership With Latch

Over the summer, Jet rolled out another campaign in New York City. Latch, a New York based lock company, was Jet's partner for the campaign. Latch is creating modern products that are revolutionizing the way that residents access their property. The campaign consisted of giving 1,000 of Jet's customers in New York City a new Latch product, paid for by Jet and Latch. The model that was used is the Latch R, which is considered a "smart access [...]

The Effect of Digital Marketing on Ecommerce

Slowly but surely, we're approaching 2018 and technology is changing by the day, the hour, and even the minute. Really – it's hard to keep up with it all. Modern technology is changing the way that producers and consumers interact and do business; so many transactions are being made online. Ecommerce is becoming increasingly popular because of its ease of access, convenience, and speed. If the marketplace is constantly changing and adapting, then a company's marketing strategy should [...]

Ecommerce Platforms Breaking Into The Grocery Industry

It’s no surprise that both Jet.com and Amazon are working to find their way into the food market. In the United States alone, the grocery industry is worth over $53 billion. In June of 2017, Amazon took a major step in getting into the food industry. Their acquisition of Whole Foods has been all over the headlines recently, as everyone is curious about how the new partnership will affect how we get our groceries. Amazon has been rolling out [...]

Benefits of Selling on Jet.com

In an industry dominated by powerhouses like Amazon and Ebay, Jet.com is rising as the new kid on the block. Jet.com was acquired by Walmart in August of 2016 as a result of a $3.3 billion deal, which has proven to be beneficial for both parties so far. After the merger, both companies kept their separate marketplaces serving their separate target markets. Jet.com offers great benefits for all kinds of sellers, especially new sellers working to establish their products in [...]

Communicating with the Customer

Communication plays an important role in every career. It becomes even more significant when the customer and the vendor never see each other face to face. A conversation over the phone or computer can be challenging and does not always generate the same results as conversing in person. Here are a few tips that will hopefully pave the way for a successful customer service experience. 1. Keep Your Optimism Genuinely interacting with customers in a personable manner represents both yourself and [...]

Wal-Mart to Prevail For Back-To-School

The NPD analyzed market research and predicted that Wal-Mart will make twice as much in online sales when compared to Amazon this Back-To-School season. This projection is based on Wal-Mart’s purchase of Jet.com in 2016, which has allowed them to gain experience in the ecommerce world. The acquisition added hundreds of thousands of new customers who will be eager to test out this marketplace during the busy shopping season. Back to school is the second largest shopping season [...]

Bonobos to Sell on Jet.com

On Friday morning, Amazon announced that it purchased Whole Foods for $13.4 billion with every intention to transfigure the future of the entire food industry. The very same day, Wal-Mart went public with its $310 million dollar deal to acquire Bonobos, a men’s fashion company headquartered in New York City. There has been an ongoing war between Amazon and Wal-Mart, so naturally, anything successful one company does is regarded as a challenge to the other. Wal-Mart is the world’s [...]

E-commerce: Changing The World of Retail

The living room couch is easily replacing the local shopping center, and e-commerce is on the rise. Online shoppers are taking full advantage of being able to buy almost anything online just by the click of a button. As technology progresses, industries are constantly changing and consumers are pursuing the easiest and fastest approach to spend their money. The convenience of having a virtual cart that you don’t have to physically push around a store, and can leave unattended for [...]