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Benefits of Selling on Jet.com

In an industry dominated by powerhouses like Amazon and Ebay, Jet.com is rising as the new kid on the block. Jet.com was acquired by Walmart in August of 2016 as a result of a $3.3 billion deal, which has proven to be beneficial for both parties so far. After the merger, both companies kept their separate marketplaces serving their separate target markets. Jet.com offers great benefits for all kinds of sellers, especially new sellers working to establish their products in [...]

Communicating with the Customer

Communication plays an important role in every career. It becomes even more significant when the customer and the vendor never see each other face to face. A conversation over the phone or computer can be challenging and does not always generate the same results as conversing in person. Here are a few tips that will hopefully pave the way for a successful customer service experience. 1. Keep Your Optimism Genuinely interacting with customers in a personable manner represents both yourself and [...]

Wal-Mart to Prevail For Back-To-School

The NPD analyzed market research and predicted that Wal-Mart will make twice as much in online sales when compared to Amazon this Back-To-School season. This projection is based on Wal-Mart’s purchase of Jet.com in 2016, which has allowed them to gain experience in the ecommerce world. The acquisition added hundreds of thousands of new customers who will be eager to test out this marketplace during the busy shopping season. Back to school is the second largest shopping season [...]

Bonobos to Sell on Jet.com

On Friday morning, Amazon announced that it purchased Whole Foods for $13.4 billion with every intention to transfigure the future of the entire food industry. The very same day, Wal-Mart went public with its $310 million dollar deal to acquire Bonobos, a men’s fashion company headquartered in New York City. There has been an ongoing war between Amazon and Wal-Mart, so naturally, anything successful one company does is regarded as a challenge to the other. Wal-Mart is the world’s [...]

E-commerce: Changing The World of Retail

The living room couch is easily replacing the local shopping center, and e-commerce is on the rise. Online shoppers are taking full advantage of being able to buy almost anything online just by the click of a button. As technology progresses, industries are constantly changing and consumers are pursuing the easiest and fastest approach to spend their money. The convenience of having a virtual cart that you don’t have to physically push around a store, and can leave unattended for [...]

SEO PT. 11 SEO Risk

Like the rest of life, every decision we make has risk involved. The three biggest decisions in SEO that involve risk are changes to the content, changes in any links, and changes in technology. Reducing your risk is important to securing your natural performance rankings even when routine changes modify your webpage. Changing Content Something as simple as changing certain words on a webpage can have a significant positive or negative impact on your natural search performance. To reduce the [...]

SEO PT. 10 Changes in Web Design

Any changes to page content, URL, and linking will always end up impacting your natural search performance. Search engine bots are constantly crawling sites to establish authority and relevance of each page. Any changes in it can impact how these bots interpret a website. When changing your website design, you are taking a risk, knowing these risks will help you minimize your mistakes and continue improving performance. Your webpage is essentially a map for the user. Each page is a [...]

SEO PT. 9: Crawlers

Web pages must be crawled by search engine bots in order to drive traffic, natural search rankings, and sales. The best search engine bots are able to interpret the web page as most users see it from the front end, take a snapshot of the page in different conditions, and compare the conditions to find meaning. That is only the best of the best, which in turn forces you to rely on if the advanced search engine bot makes [...]

Keyword Research (Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

SEO PT. 8 Web Page Design and Linking

The way you set up your website is important to your rankings, traffic, and revenue from natural searches. This includes anything from how you group your products, which group or categories are prioritized and how they are named. Also how your pages are linked and how well the products, you sell, will be ranked. A page is necessary in order to product rankings for the search phrases your customers use. You want categories that are going to display [...]