Selling On Jet.com

SEO PT. 11 SEO Risk

Like the rest of life, every decision we make has risk involved. The three biggest decisions in SEO that involve risk are changes to the content, changes in any links, and changes in technology. Reducing your risk is important to securing your natural performance rankings even when routine changes modify your webpage. Changing Content Something as simple as changing certain words on a webpage can have a significant positive or negative impact on your natural search performance. To reduce the [...]

SEO PT. 10 Changes in Web Design

Any changes to page content, URL, and linking will always end up impacting your natural search performance. Search engine bots are constantly crawling sites to establish authority and relevance of each page. Any changes in it can impact how these bots interpret a website. When changing your website design, you are taking a risk, knowing these risks will help you minimize your mistakes and continue improving performance. Your webpage is essentially a map for the user. Each page is a [...]

SEO PT. 9: Crawlers

Web pages must be crawled by search engine bots in order to drive traffic, natural search rankings, and sales. The best search engine bots are able to interpret the web page as most users see it from the front end, take a snapshot of the page in different conditions, and compare the conditions to find meaning. That is only the best of the best, which in turn forces you to rely on if the advanced search engine bot makes [...]

Keyword Research (Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

SEO PT. 8 Web Page Design and Linking

The way you set up your website is important to your rankings, traffic, and revenue from natural searches. This includes anything from how you group your products, which group or categories are prioritized and how they are named. Also how your pages are linked and how well the products, you sell, will be ranked. A page is necessary in order to product rankings for the search phrases your customers use. You want categories that are going to display [...]

SEO PT. 7: Keyword Mapping

When growing your site to appeal to search engines, you need some sort of plan on how to take on the challenge. Keyword mapping is a tool in which you figure out which of the thousands of keywords will be identified and assigned to each page. You website is your army and each page is a different squadron. You don’t want every squad to be attacking the same targets so each squad needs to be attacking different targets. [...]

SEO PT. 6 (To Be Cont.)

This is a to be continued from the last blog post all about optimizing your on-page elements. We left off Meta keywords, so in this blog we will start with keyword URLs. Keyword URLs Set the URL once and don’t change it again, unless your page changes so drastically that you’re forced to. URLs do not need to be changed every time the page is optimized. Treat it as your street address. Heading Tags Heading can represent your display, and creative SEO [...]

How to Optimize On Page Elements

Keyword research will mean nothing to your site’s search engine rankings unless you go back behind it, research, and then optimize it. Aligning words used in the textual elements of the page with the words and context that people use when they search is the entire point of using your content to improve rankings. You want to provide consumers with information that people are actually searching for. Consumers should be using words from your research; most likely none of it [...]

SEO: Keyword Analysis

Beginning Keyword Research Keyword research tools are created by the set of words that are entered to request data from the tool. When thinking of a good list to start, one may start with your own site’s navigation. Hopefully it contains page options that mirror what people are looking for. Then add synonyms, types, and styles of each item. Even long keywords will be useful, as collecting keyword data can go very well once you start and the results are [...]

Blog Series: Keyword Research Concepts

Researching keywords lays all your groundwork for creating content in search marketing. This post will be some of the reasons why this is critical to business and where to obtain it. Keyword research is an underutilized source of free consumer research. People tell Google what they want every single day. E-Commerce companies should use this information to their advantage. Keyword Research can identify: • New products to innovate • New product to offer • Customer support topics • Ideas for buyer guides • New ways to create content to [...]