Tag - home category

Jet.com acquires Hayneedle to expand the home category

The home category has been a weakness for Amazon as it often loses out ground to smaller competitors such as Wayfair and Hayneedle. Jet.com who is trying to compete with Amazon saw this as a great opportunity and has recently acquired Hayneedle to expand their position in this category. Hayneedle launched in 2002 as a nich home goods shop which expanded into the larger home marketplace it is today. Jet before the acquisition had roughly 800,000 product listings in the [...]