Tag - SEO

SEO PT. 9: Crawlers

Web pages must be crawled by search engine bots in order to drive traffic, natural search rankings, and sales. The best search engine bots are able to interpret the web page as most users see it from the front end, take a snapshot of the page in different conditions, and compare the conditions to find meaning. That is only the best of the best, which in turn forces you to rely on if the advanced search engine bot makes [...]

SEO PT. 8 Web Page Design and Linking

The way you set up your website is important to your rankings, traffic, and revenue from natural searches. This includes anything from how you group your products, which group or categories are prioritized and how they are named. Also how your pages are linked and how well the products, you sell, will be ranked. A page is necessary in order to product rankings for the search phrases your customers use. You want categories that are going to display [...]

SEO PT. 7: Keyword Mapping

When growing your site to appeal to search engines, you need some sort of plan on how to take on the challenge. Keyword mapping is a tool in which you figure out which of the thousands of keywords will be identified and assigned to each page. You website is your army and each page is a different squadron. You don’t want every squad to be attacking the same targets so each squad needs to be attacking different targets. [...]